beyond words.

we can do more than change what we are saying. we can change how we’re saying it.

  • Change The Messenger.

    We often use elected officials to deliver messages, but the public is more likely to trust a scientist. We have to help scientists be better, more clear communicators, and elevate their messages to our audiences.

  • Organize Influencers.

    In the past three years, the top ten accounts on Instagram have mentioned climate change less than three times.

    We can engage a large audience by putting pressure on large influencers to share our narratives and push people to act.

  • Use Cultural Strategies.

    One way to avoid our audiences checking out, is to use art, music, theater, storytelling and more to spread our messages.

    To break through to new audiences, we have to create content in a way that feels native to platforms—especially when talking to young people.

  • Remember Our Limitations.

    Narrative and communications work are important tools, but even the best messages cannot do the work we need to happen.

    We need to make sure our comms work is tied to and supporting real organizing work, and that organizers are on message.